Hi, my name is Keebs and I'm an illustrator/designer/developer.

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Derrick Johnson is a domestic life stylish coach who updates his blog with fun and creative tips and advice for those looking to spruce up their homes. He also provides home organizing services in and around the Los Angeles area.

When Derrick contacted me for work, he already had a general idea of the direction he wanted to take for the redesign of his website. The redesign needed to be young, hip and appealing to the 20s and 30s demographic. He liked the use of textures such as cork, stone, and wood as well as the look and feel of the interior of a city loft. Think Martha Stewart without the pastels and her 40-something market.

Derrick’s website at the time had the content but was lacking the clean presentation needed to attract potential subscribers and customers. There were also some inconsistencies with the navigation which made some of the pages and features difficult to access.

Together, we went through a few concepts and ended up choosing one that we both felt projected his theme precisely. White was chosen as the dominant color to give a clean, minimalist impression and light blue accents were added for an energizing and refreshing feeling. Originally, more textures such as cork and stone were incorporated but were later scrapped because I felt they were really starting to clutter up the design. I decided that leaving it nice and simple with a touch of wood would work best.

Below are some custom buttons I created to go along with the design.

For the redesign of the logo, Derrick needed something fresh to match his brand new website design. Again, we went through several concepts together, each time incorporating a different “domestic” element to see how well they integrated with the established concept.

Below is the design we both liked best and ended up choosing.

Derrick and I were both very satisfied with the outcome of this project. I wish him the best and I hope his brand new website aids in the growth of his business. Oh, and check out the live site if you haven’t already. :)